Our MC7 is on the podium at the iF Design Award 2019 and is one of the prizewinners of the world-renowned design label. Once a year, the award is presented by the world's oldest design institution, iF International Forum Design GmbH in Hanover. Our MC7 received the award in the product design discipline, category Bike.
Our instigated design revolution is beginning to bear fruits: We were able to convince the expert jury with our unique design language. And the number of applicants was remarkably large: The jurors had to award the coveted seal of quality to 6,375 entries from 52 countries.
"This year's Husqvarna Bicycles collection was designed in a new way. Every new technology has to find its own design language and that's why we put the drive unit at the centre of the design", explains Susanne Puello, Managing Director of PEXCO. The SHIMANO Steps E8000 is surrounded by a completely new interface, which was designed to be open and free-floating. The skeleton interface is reduced to a minimum, optical openings allow a clear view of the drive unit.
"The design is strong in character but nevertheless nordically reduced. The sloping top tube has created a silhouette that will be Husqvarna Bicycles' memorable signature element from now on," adds Felix Puello Head of Product Management and Managing Director. The new graphic design is confident, but not complex. Some design elements run through the entire collection, such as the Husqvarna logo, to serve as an iconic highlight and recognition feature.